Intuitivo

An Edtech startup based in Porto, changing how teachers work, giving them more time to do what they really love, teach.

Strategy

Visual Identity

Website

Intuitivo - Hero Image
Intuitivo - Hero ImageIntuitivo - Hero Image

Testimonial

Credits

Intuitivo - Setting the scene
Intuitivo - Setting the sceneIntuitivo - Setting the scene

Setting the scene

Meet Intuitivo, an Edtech startup

Tackling down Intuitivo's heart and soul, we worked closely with the founding team to understand their unique challenges and aspirations. Through immersive strategy sessions on-site, the powerful tagline "Teachers' Best Friend" was born, setting the course for the brand's rejuvenation.

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Intuitivo - Old vs New
Intuitivo - Old vs NewIntuitivo - Old vs New

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Intuitivo - Strategy inception
Intuitivo - Strategy inceptionIntuitivo - Strategy inception

Strategy inception

Understanding Intuitivo's unique identity

Focused brainstorming, deep dive discussions, and strategy workshops led to the creation of a clear and compelling brand strategy. The visual and verbal elements designed thereafter became instrumental in cementing Intuitivo's position in the Edtech space.

Testimonial

Credits

Intuitivo - Logo Animation + Colors
Intuitivo - Logo Animation + ColorsIntuitivo - Logo Animation + Colors

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Intuitivo - Typography Animation
Intuitivo - Typography AnimationIntuitivo - Typography Animation

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Intuitivo - Iconography
Intuitivo - IconographyIntuitivo - Iconography

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Intuitivo - Brand Pillars
Intuitivo - Brand PillarsIntuitivo - Brand Pillars

Brand Pillars

Growth, Community, and Achievement

Rooted in Intuitivo's core values, the spirals became the central visual element, representing teachers transformational journeys, community, and aspirational achievements. These elements are the representations of Intuitivo's commitment to teachers.

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Intuitivo - Spiral 1
Intuitivo - Spiral 1Intuitivo - Spiral 1

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Intuitivo - Spiral 2
Intuitivo - Spiral 2Intuitivo - Spiral 2

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Intuitivo - Spiral 3
Intuitivo - Spiral 3Intuitivo - Spiral 3

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Intuitivo - Bringing ideas to life
Intuitivo - Bringing ideas to lifeIntuitivo - Bringing ideas to life

Bringing ideas to life

Consistency is key in branding

Taking brand consistency a step further, Intuitivo's identity was woven seamlessly into its tangible assets. Every piece, from business cards to event merchandise, became an ambassador of Intuitivo's mission. By ensuring a unified branding experience, irrespective of the medium, we fostered deeper connections with teachers and strengthened Intuitivo's brand recognition.

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Credits

Intuitivo - T-shirt + Bottle
Intuitivo - T-shirt + BottleIntuitivo - T-shirt + Bottle

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Intuitivo - Billboard
Intuitivo - BillboardIntuitivo - Billboard

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Intuitivo - ID + Bag
Intuitivo - ID + BagIntuitivo - ID + Bag

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Intuitivo - Poster Wall
Intuitivo - Poster WallIntuitivo - Poster Wall

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Intuitivo - Business Card + Flyer
Intuitivo - Business Card + FlyerIntuitivo - Business Card + Flyer

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Intuitivo - 2 vertical billboards
Intuitivo - 2 vertical billboardsIntuitivo - 2 vertical billboards

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Intuitivo - The power of video storytelling
Intuitivo - The power of video storytellingIntuitivo - The power of video storytelling

The power of video storytelling

Bringing Intuitivo's mission to life through video

If a picture is worth a thousand words, then a video is worth a million! We harnessed the evocative power of motion to craft a compelling video narrative for Intuitivo. Diving deep into their ethos, aspirations, and journey, the video offers viewers an immersive experience into the heart and soul of Intuitivo, showcasing the transformational impact they aim to create in the world of education.

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Intuitivo - Brand Video
Intuitivo - Brand VideoIntuitivo - Brand Video

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Intuitivo - Digital Experience
Intuitivo - Digital ExperienceIntuitivo - Digital Experience

Digital experience

Building Intuitivo's digital footprint

Crafting a coherent and engaging digital presence for Intuitivo meant ensuring every interaction was meaningful. From different social media assets to the website, every touchpoint was meticulously curated.

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Credits

Intuitivo - Invite + Social Media
Intuitivo - Invite + Social MediaIntuitivo - Invite + Social Media

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Intuitivo - Stories Animation
Intuitivo - Stories AnimationIntuitivo - Stories Animation

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Intuitivo - Web wonders
Intuitivo - Web wondersIntuitivo - Web wonders

Web wonders

Seamless online experience rooted in brand essence

The online space is often the first touchpoint for many, and Intuitivo's digital presence had to be nothing short of impressive. Prioritizing intuitive navigation and consistent brand visuals, we designed a website that feels like a digital extension of Intuitivo's purpose.

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Intuitivo - Website Homepage
Intuitivo - Website HomepageIntuitivo - Website Homepage

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Intuitivo - Website Screens
Intuitivo - Website ScreensIntuitivo - Website Screens

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Intuitivo - 2 mobile screens
Intuitivo - 2 mobile screensIntuitivo - 2 mobile screens

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Intuitivo - Pitch Deck
Intuitivo - Pitch DeckIntuitivo - Pitch Deck

Pitch Deck

The ideal pitch deck

A pitch deck is more than just slides; it's a narrative. For Intuitivo, it was crucial that their story was told persuasively and passionately. We took a deep dive into their goals, achievements, and aspirations, fashioning a deck that not only informed but inspired. Utilizing consistent brand visuals and clear messaging, we crafted a tool that effectively communicates Intuitivo's vision to potential partners and investors.

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Intuitivo - Pitch Deck cover
Intuitivo - Pitch Deck coverIntuitivo - Pitch Deck cover

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Intuitivo - 2 pitch deck screens
Intuitivo - 2 pitch deck screensIntuitivo - 2 pitch deck screens

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Intuitivo - Credits
Intuitivo - CreditsIntuitivo - Credits

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Credits

Daniel Teixeira - Designer

Marco Rodrigues - Developer

Paulo Sá - Project Manager

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